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The Myth of the Brilliant Idea
Forget funding, product, or prestige. A scientific approach to finding product-market fit should always come first.
Mar 11
•
Michael Sattler
The Falling Cost of Making Things and The Decline of the Unicorn Hunters
How AI has collapsed the minimum cost of building things and unlocked millions of durable businesses
Mar 9
•
Michael Sattler
3
1
January 2026
What a Founder Really Is
Your mental model is flattering but it's probably wrong
Jan 12
•
Michael Sattler
3
1
1
Defining the "Early Stage" Startup
People use this term all the time in a vague way. It's important to give it a specific meaning.
Jan 11
•
Michael Sattler
2
What is a startup, really?
A sexy well-funded dotcom, in a fancy office, with smug and attractive young people drinking coffee and tapping away at laptops and lone geniuses with…
Jan 9
•
Michael Sattler
3
What if everything you know about startups is wrong?
A new series on startup literacy for founders, would-be founders, and anyone who wants to know how the world we live in actually works
Jan 6
•
Michael Sattler
10
2
1
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